March 3, 2011 in Blog by Ken Theriot, Executive Director

Simplicity in Advertising

Digital Simplicity.

We at Viewspot Network have a saying that is widely used in the world of graphic design and advertising arena, KISS, or Keep It Simple Stupid. We often see start-up companies wanting to deliver comprehensive messages to their clients but often the message is lost in translation. It is important to remember that a consistent and relevant message is always more important then trying to convey every thing you do and every service you offer. If you can not quickly convey your message than leave it on the drawing board until you can.

Effective Communication.

The first step to creating effective communication is KISS or Keep It Simple Stupid; the first step of any B2B or B2C communications is to create the clear and consistent message that you wish to deliver. It is important to convey a lot of information in as few words as possible, this helps keep your message easily understood and removes any room for misinterpretation. If you can not communicate your message effectively and in a concise way, you are more likely to hurt your image and confuse your current or future clientele. If you need to go grab that dusty thesaurus and find ways to switch out some of the unneeded and replace with more concise then do it. If you need more convincing then visit some of the largest companies and look at their ads. One of the best examples is Nike, which arguably has one of the best marketing messages of all time. Just Do It. Their message is short, sweet and to the point….Action with intensity and no fear…

K.I.S.S.

Although this is a short blog entry it is probably one of our most important, because I have many clients that come to me with a prepared copy for their ads and it is apparent that they feel the need to tell their clients everything. Keeping it simple simple & short should be on the top of every businesses’ mind when crafting their next advertising and marketing campaigns. It is easy to understand a businesses’ perspective of wanting to showcase all of the value that they are able to offer, but if you can’t get the client to call in the first place it doesn’t really matter what value you offer.